
The Cherry Festival Committee is already gearing up to bring you a totally “new” and revamped Cherry Festival, full of exciting, fresh ideas! Last year must surely rate as the most trying of all the years I’ve been involved with the festival, with the recession and people’s money worries no doubt responsible for the fact that we attracted only 22 000 people, in contrast to the 25 000 of the previous year.
I would like to emphasis, however, that how much we appreciate the people who nevertheless still invested in our product. The organising committee has been taking an in-depth look at the marketing trends of festivals around the country and, after a number of workshops, feel confident that a whole “new” festival will emerge this year. I urge you to keep up to date and follow developments by visiting our website.
The Cherry Festival will be presented for the 45th year in succession this year and, while remaining true to its roots, will continue to change with the times — something that has helped to make it the success it is.
I invite each and every one of you to visit us during this year’s Cherry Festival, from 15 to 17 November 2012, for an unbelievable experience. Come and catch Cherry Fever with us!
JOHAN DU TOIT CHAIRMAN